Why Include Survey Back Buttons?

Many, if not most online surveys in the past have tended to include back and forward buttons as the default setting. The idea is to allow the theoretical prospect of respondents going back to check their answers before continuing with the survey. Read More...

The Types of Questions to Ask in an Online Survey

Asking the right types of questions is key to a successful online survey. Badly formulated questions can result in a poor return rate and can effectively make or break your online survey. Of course, there are many online survey tools available which can make the process of creating online surveys easier. Read More...

Reinventing Customer Satisfaction Research

Whatever happened to Customer satisfaction research? It used to be a very popular activity for researchers 10 or more years ago. Big annual customer satisfaction or Care Programmes were the norm in corporates and mid cap organisations, where demonstrating improving satisfaction metrics was often linked to company and personal bonuses. Read More...