Looking Good: Respondent Engagement with Online Surveys

Response rates are a serious business for researchers. Some years ago now the former quant survey method of choice, the telephone survey, frequently attracted response rates of 60% or more. Hard to believe now, of course Read More...

Ad Testing: When is the best time to test ads?

Online research tools make it much easier to carry out ad tests then in the past. You can test storyboards and video, and reach real consumers to get feedback on your creatives. Read More...