engaging surveys

Are Grid Questions All Bad?

Given the amount of negative opinion about Matrix/Grid questions among some online research professionals you would be forgiven for thinking matrix questions are not just dying, but already extinct. Some argue that matrix questions are the worst example of question styles which bore respondents, increase the chances of “speeding”, “straight lining” and generally undermining data quality. Read More...

Looking Good: Respondent Engagement with Online Surveys

Response rates are a serious business for researchers. Some years ago now the former quant survey method of choice, the telephone survey, frequently attracted response rates of 60% or more. Hard to believe now, of course Read More...