What is Market Research?
Do Your Own Online Surveys
What is market research? The business of conducting market research surveys has changed significantly in recent years, and continues to evolve. Do Your Own Online Surveys provides an overview of how to set up, conduct and analyse online surveys. It provides an introduction to and helps answer many basic (and more advanced) questions about what is market research. If you are new to market research and want to understand more about the principles of designing and conducting your own online surveys, this book will save you time and money.
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