surveygoo panel profiling

Profiling of Online Panels

Opini research panels and many other partner panels use hundreds of data points to profile members. E.g. when people join our panels they are asked to complete a profiling form which asks about their hobbies, electronics they own and media they consume, and many others. This information can be used to target relevant respondents.
They vary by country and panel, but typically include the following and many more data points:
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Personal data
  • Year of birth
  • Gender
  • Postcode
Household data
  • Number of people
  • Marital status
  • Number of children
  • Year children born
  • Household income
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Education level
  • Degree course
  • Highest education
  • Year graduated
Occupation
  • Industry sector
  • Number employees
  • Department
  • Primary role
  • Position
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Automotive
  • Access to car
  • Car purchase decision maker
  • Own/lease car
  • Size of car
  • Purchase date
  • Car make
Food & Beverage
  • Primary grocery shopper
  • Consumption fast food
  • Fast food chains
  • Consumption of beverages
  • Consumption of alcohol
  • Main grocery retailer
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Hobbies & Interests
  • Sports participation
  • Exercise activity
  • Main hobbies & interests
  • Cinema visits
  • Frequency download or rent movies
  • Gambling
Electronics
  • Products owned
  • Decision maker for technology
  • Tablet device
  • Game consoles
  • Smart phone ownership
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Computer & Video Games
  • Game platform
  • Types of game played
  • Hours per week game play
  • Online gaming
  • Game purchases per month
Media
  • Hours per week watching TV
  • Hours per week listening to radio
  • Use of social media
  • Social media accounts
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Travel
  • Airlines used
  • Frequently used airlines
  • Regions travelled in last 12 months
  • Types of vacation
  • Use of train services
Smoking & Tobacco
  • Do you smoke?
  • Brand of cigarettes
  • Consumption
  • Have you tried quitting?
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Healthcare
  • Diagnosed illnesses
  • Wear glasses
  • Contact lenses
  • Hearing aid
Mother & Baby
  • Expecting a Baby
  • Month baby due
  • First child or not
  • Use of baby products
  • Food product brands
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