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Sample Targeting Via Online Panel Access

Online Panel Access offers powerful targeting to reach specific and general audiences.
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Basic demographics
  • Country
  • Region
  • Age
  • Gender
Enhanced demographics
  • Education level
  • Occupation status
  • Ethnicity (USA only)
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Household
  • Marital status
  • Household size
  • Number of children
  • Age of children
  • Personal income
  • Household income
Profession
  • Company size
  • Professional position
  • Field of expertise
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Transportation
  • Access to car
  • Access to a motorcycle
  • Travelling by plane
Other
  • Glasses/contact lenses
  • Smoking habits
  • Use of mobile phone features
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Panel Profiling

Opini panels are highly profiled against hundreds of different data points. So whether you need to reach drivers, regular travellers, Waitrose shoppers or users of specific brands of tablet devices, we can help.