What Are the Benefits of Running an Employee Engagement Survey?

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For years, businesses have been using employee engagement surveys to better gauge what their employees are thinking and feeling. However, few businesses seem to consistently make them a key part of their annual review processes, and it’s time to stop that. To help motivate you as to the importance of employee engagement surveys, here are five key benefits to using them.

1. See How Passionate Your Employees Are

The most immediate and obvious benefit of conducting an employee engagement survey is that it allows you to get an idea of how engaged your employees are in their role — essentially, it tells you how passionate they are about their job, the company and helping customers or clients. By studying the results, you can identify whether employees are happy or disillusioned at work, and take crucial steps to either reinforce positive feelings or address negative ones, for overall improved morale and productivity.

2. Allow Your Employees to Feel Heard

When employees are less engaged than they once were, it can be difficult to pinpoint the cause. It could be due to a range of factors, from wages and working conditions to the relationship they have with their manager. A survey gives an employee the opportunity to express their concerns in a professional manner and anonymously, which means they’re more likely to be open and transparent about why they aren’t enjoying their work. This will make them feel more valued, as they’ll feel like you will actually listen to their concerns and that you care about their opinions.

3. Spot Room for Growth in Your Company

Conducting a survey allows you to identify areas that would benefit from improvement. It might be that you develop better working conditions or implement strategic ideas that employees have had burning on their minds for a while. Ultimately, you never know what results and ideas might come from a survey until you conduct one.

4. See How You Compare

If you can access any statistics from your industry, you will be able to see how your employee engagement levels compare with your competitors. Conducting surveys on a regular basis, such as every six months or so, allows you to compare the results with those from previous surveys. Your long-term goal should be consistent, incremental improvements — if employee engagement rates aren’t improving, then it indicates that you’re either not taking action, or that you’re taking the wrong action.

5. Avoid Losing Valuable Employees

By assessing engagement and rolling out appropriate improvements — whether this is a new incentive scheme, team-building exercise or arranging Continuing Professional Development (CPD) opportunities for staff — you can increase employee retention and prevent turnover of valuable staff.  

With 73% of all employees being passive jobseekers — meaning the vast majority of your staff are open to jumping ship for a new opportunity — your workforce is constantly at risk of being headhunted, and this should cause concern.

Pair this with the fact that, according to report by Harvard Business Review on the impact of employee engagement, 72% of respondents ranked recognition for top performers as having a significant impact on overall engagement — if employee engagement levels are low in your organisation, taking steps now to make your staff feel more valued should be high on your list of priorities.

Finding and hiring skilled new staff is a time-consuming and expensive process, and, perhaps more worryingly, leading companies accept employee turnover as normal. Businesses need to change their attitude towards high turnover rates and, instead, work to resolve issues in the workplace before they cause talented employees to leave.

6. Ultimately, Improve the Business!

What do all these benefits have in common? They all lead to a more efficient, streamlined and profitable business. By identifying problems and pain points, and addressing them, you motivate a team to be more productive and passionate about their work. This allows them to provide a high-quality service to customers and clients, which can have a positive effect on your bottom line.

Hopefully, you now understand the true benefits of employee engagement surveys and are motivated to integrate them into your business strategy. However, now you have the tricky task of designing surveys and finding an efficient and anonymous way of gathering feedback. So where do you even start?

At Surveygoo, we provide effective business survey solutions that suit a range of different purposes. Employee engagement surveys are one of the most popular products we have on offer. To find out more about conducting employee engagement surveys in your company, contact our friendly team today.

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