ITV
A Poll for ITV to support a Quiz Show
Poll for ITV Celebrity Show
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Services
Collect Survey Data
Platforms
Quick Poll
Project Timeline
2018
Website
VIEWIncreased in ROI revenue
%
Project Overview
SurveyGoo was asked by ITV to run a poll to support a TV show. They had a specific need to collect data to show awareness and empathy towards specific personalities.
Project Execution
SurveyGoo provided support to adapt the data collection and reporting method to meet the requirements of the survey.
- Question Review
- Programmed survey & hosted
- UK population (N=1,000)
- Show 20 images of personalities
- Measure awareness, ability to spell names, and word associations
Results
The survey generated insight around attitudes to BTL and trends in the letting market.
- Data Tables
- Point scoring
- Summary Charts
- Word clouds
