Ingredient Communications
Research to explore perceptions of Organic Formula in China
China market for Infant Formula
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Project Overview
SurveyGoo was asked by Ingredient Communication to conduct a piece of research for a specialist ingredients company to explore the Chinese market for infant formula. The survey of 250 buyers of formula milk in China, targeted higher earners, degree educated people living in Tier 1 and 2 cities.
Project Execution
The study required careful targeting of current consumers of infant formula.
- Survey programming
- Brand awareness
- Attitudes to Organic infant formula
- Perceived benefits
- Sample in China, Tier 1 and 2 cities
Results
The survey generated insight into awareness and perceived benefits of organic infant formula.
- Data Tables
- Summary Charts
