China market for Infant Formula
SurveyGoo was asked by Ingredient Communication to conduct a piece of research for a specialist ingredients company to explore the Chinese market for infant formula. The survey of 250 buyers of formula milk in China, targeted higher earners, degree educated people living in Tier 1 and 2 cities.
The study required careful targeting of current consumers of infant formula.
The survey generated insight into awareness and perceived benefits of organic infant formula.