Lycored
Research to explore the influence of Colour on consumer preferences for Cheese
Consumer survey in UK and USA. Regression and cluster analysis.
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Project Overview
SurveyGoo was asked by Lycored to conduct a piece of research to explore how colour influences consumer buyer behaviour of selecting cheese. The survey of 500 consumers each in the UK and USA targeted people who eat hard cheese. The technique included showing different combination of cheeses with a range of colours and measuring perceptions of likability and quality.
Project Execution
The study required complex programming to display a combination of colours of hard cheeses. Each colour combination was rated for indicators of quality and likability.
- Survey programming
- Images of cheeses
- Sample in UK and USA of adults who eat hard cheeses
- Statistical techniques including regression and cluster analysis
Results
The survey generated insight into how cheese colour can affect perceptions of quality and influence buyer behaviour.
- Data Tables
- Regression and Cluster Analysis
- SPSS data
- Analysis to explore drivers of consumer preference
