Supported a new Fundraising Campaign

SurveyGoo was asked by the Natural History Museum to support a fundraising initiative through an awareness exercise undepinned by a national survey among adults (including parents) and children highlighting the need to access nature within urban spaces.

The initial part of the project was to conduct a review of whether similar campaign ideas and surveys had been undertaken. SurveyGoo developed initial ideas provided by the Natural History Museum to create two separate surveys to be run among a general UK nationally representative sample and separately among a survey of children, to guage their experience of nature.

• Campaign Review and ideation
• Questionnaire Design and Potential Headline Mapping
• Nationally Representative UK Survey among 2,000 adults
• Survey of 2,000 children aged 9 - 14

The survey generated insight around public opinion of nature, when and how often it is experienced and how experiences of nature vary by area and demographics.

• Data Tables
• Summary Charts
• Post survey analysis support and reporting