Survey with older drivers to generate content and raise brand awareness
Campaign ideation, designed questions and conducted a poll among older drivers. Media placement.
Project Overview
SurveyGoo was asked by specialist motoring website, Motaclarity, to conduct a short survey with older drivers. The short poll with car drivers explored issues around challenges for older and disabled drivers, in respect of the cost of living and its impact on driving. A particular challenge was to ensure people with disabilities also took part in the survey so the sampling approach targeted older drivers aged 50+.
Project Execution
SurveyGoo reviewed the existing campaign ideas and proposed some variations and designed the survey. The survey was hosted and connected with our GooPoll panel platform. The campaign solution included question design, press release writing and media sell in.
- Campaign ideation
- Question Design
- Programmed survey & hosted
- UK Consumer sample from GooPoll to target older drivers
Results
The survey generated insight around public opinion of challenges for older drivers during the cost of living crisis.
- Data Tables
- Summary Charts
- Post survey analysis support and reporting
- Press release
- Media placement
