Project Overview

SurveyGoo was asked by specialist PR consultancy Cookie Jar PR, to conduct a PR survey for car dealership brand, Motorpoint. The short poll with car drivers explored issues around the most important car selection criteria.

Project Execution

SurveyGoo reviewed the existing questionnaire and adapted it for our in house survey platform. The survey was hosted and connected with our GooPoll panel platform. The survey was completed within a few days.

  • Question Review
  • Programmed survey & hosted
  • UK Consumer sample from GooPoll


The survey generated insight around consumer perceptions of car selection criteria and generated newsworthy content.

  • Data Tables
  • Summary Charts
  • Assistance checking data against press release

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