SurveyGoo conducted a series of polls to support PR activities for car dealership brand, Motorpoint. Each bespoke poll of 2,000 drivers explored issues around car ownership issues, such as cost of ownership, buying criteria and confidence understanding the process of buying a car.
SurveyGoo reviewed the existing questionnaires. The survey was hosted and connected with our GooPoll panel platform. Each survey was completed within a few days.
The survey generated insight around consumer perceptions of car selection criteria and generated newsworthy content.
