Project Overview

SurveyGoo was asked by Ingredient Communication to conduct a piece of research for a specialist ingredients company to explore the Chinese market for infant formula. The survey of 250 buyers of formula milk in China, targeted higher earners, degree educated people living in Tier 1 and 2 cities.

Project Execution

The study required careful targeting of current consumers of infant formula.

  • Survey programming
  • Brand awareness
  • Attitudes to Organic infant formula
  • Perceived benefits
  • Sample in China, Tier 1 and 2 cities


The survey generated insight into awareness and perceived benefits of organic infant formula.

  • Data Tables
  • Summary Charts

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