Project Overview

SurveyGoo was asked by Lycored to conduct a piece of research to explore how colour influences consumer buyer behaviour of selecting cheese. The survey of 500 consumers each in the UK and USA targeted people who eat hard cheese. The technique included showing different combination of cheeses with a range of colours and measuring perceptions of likability and quality.

Project Execution

The study required complex programming to display a combination of colours of hard cheeses. Each colour combination was rated for indicators of quality and likability.

  • Survey programming
  • Images of cheeses
  • Sample in UK and USA of adults who eat hard cheeses
  • Statistical techniques including regression and cluster analysis


The survey generates important insight to help New Nutrition better understand food trends.

  • Data Tables
  • Regression and Cluster Analysis
  • SPSS data
  • Analysis to explore drivers of consumer preference

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