Audience Research | 12 - 17 Year Olds
Bespoke Survey | Survey Panel
SurveyGoo was asked by Saatchi & Saatchi to conduct a survey for their client, Always, to support some campaign messaging research. The survey consisted of largely open ended responses and was designed to obtain feedback from young people about attitudes and concerns around periods. The survey was conducted online with permission of parents.
SurveyGoo reviewed the existing questionnaire and adapted it for our in house survey platform. The survey was hosted and connected with our GooPoll panel platform. Designed as a 'Quant-Qual' survey, the aim was to collect a combination of quantative and semi qualitative feedback. The survey was completed within a few days.
The survey generated insight around attitudes and concerns relating to periods. The data was mostly qualitative, verbatim responses.
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