SurveyGoo Sectors

Research service for the Food Industry

Feast on Consumer Insight.

SurveyGoo partners with both PR agencies and brand owners seeking insight into consumer attitudes towards food and the food industry. Separate the fads from the facts to inform product launches, marketing strategy and public appetite for your brand.

The food industry is particularly sensitive to shifts in the public’s perception of their own health and wealth. With growing awareness and demand for locally sourced, organically grown and free-from foods, how does a business continue to evolve, remain relevant, retain consumer loyalty and meet these needs?

Continual consumer insight is key in order to understand how and where to focus resource and spot the next trend.

Surveygoo understands how agencies and brands need to clear insight to operate effectively in this industry. We can offer fit for purpose research to support key aims such as;

Ad testing
Pricing research
Consumer need

We can review your research requirements and advise the best course of action to deliver the results cost effectively.

SurveyGoo supports agencies and brands in accessing crucial consumer insight to inform their marketing and product development.
Two recent studies below conducted with specialist agency, Ingredient Communications;

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Facilitating Research
for the Food Industry

Explore attitudes to the way meat-free products are named.

Nearly 1,000 consumers were surveyed (499 in the UK and 484 in the US) to understand consumer attitudes to the naming of meat-free products. One in four consumers were found to support a ban on meat-related names for vegetarian products.

Explore attitudes to lab-grown meat

Surveygoo conducted an online survey of 1,000 consumers in the UK and USA. Respondents were told that cultured meat was real meat grown from cells in a laboratory and not sourced from animals. They were then asked if they would be willing to eat this type of meat if it was available to buy in shops and restaurants. Nearly one in three consumers were willing to eat lab-grown meat.