brand sensitivity

Brand Sensitivity to Events

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A Poll About Public Sensitivity

How important is brand sensivity to national events such as Father's Day or Mother's Day?

We asked our panel about this shift in communication from brands, and the results were surprising. Our survey concluded that the perceived upset is greater among those whose parents are still alive than those whose parents have actually passed.

Highlights of the Survey Results

  • 71% think brands should ask customers about how to approach communications about mothers or fathers day
  • one third of people take up offers form promotions around Mother's Day
  • 40% think some people would be offended to receive a promotion if a parent had passed away

Poll Summary

See the key results from our poll.

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