Unrecognisable Ingredients

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One-third of respondents are less likely to buy a product with at least one ingredient they do not recognise

This survey takes a look at the impact of recognised and unrecognised ingredients on consumer interest in food products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.

Survey Sample USA (500) UK (500) Fieldwork: September 2020

Key Findings 19% always recognise ingredients on the pack 36% will pay more if they recognise all ingredients 81% think a label with natural ingredients is appealing

See summary of survey findings below.

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