Alternative Names for Meat

Alternative Names for Meat

One in four don't like meat sounding names for Vegetarian food

25% in our survey in the UK and USA are against using meat sounding names for vegetarian food

This survey takes a look at the idea of using meat sounding names for vegetarian products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.

Survey Sample

  • USA (484)
  • UK (499)
  • Fieldwork: January 2018

See summary of survey findings below.

Alternative Names for Meat

Lead contact for survey design, project management and data reporting.