Brand Sensitivity to National Events
A survey of 2,008 people conducted by SurveyGoo to explore opt-out etiquette for brands.
How important is brand sensivity to national events such as Father's Day or Mother's Day?
We asked our panel about this shift in communication from brands, and the results were surprising. Our survey concluded that the perceived upset is greater among those whose parents are still alive than those whose parents have actually passed.
See the key results from our poll.