Gillette's Best Man he can be Ad Survey

A Poll of Gillette Ad campaign

The poll, conducted in January 2019, was run among a nationally representative sample of 2,000 people in the UK.

If you want to read more about this survey and its implications, please read our blog, "Gillette's Closest Shave".

Highlights of the Survey Results

Key survey findings were:

1. High awareness of the campaign
2. Overall the ad campaign is well received
3. Social messages are generally approved of
4. The ad appeared to have a positive effect on purchase intentions
5. Low awareness of the term "toxic masculinity"
6. People think term "toxic masculinity" is a fair term
7. People are not offered by the term "toxic masculinity"

Poll Summary

See the key results from our poll.

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