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Three quarters of consumers will pay extra for ingredients they recognise

This survey takes a look at consumer trust in ingredients and its impact on consumer interest in food products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.

Survey Sample

• International sample of 1,300
• Australia (50)
• Canada (50)
• India (200)
• Malaysia (100)
• New Zealand (50)
• Philippines (200)
• Singapore (100)
• UK (500)
• USA (50)
• Fieldwork: October 2016

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See summary of survey findings below.

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