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Three quarters buy food with better ingredients

Three quarters of consumers will pay extra for ingredients they recognise

This survey takes a look at consumer trust in ingredients and its impact on consumer interest in food products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.

Survey Sample

  • International sample of 1,300
  • Australia (50)
  • Canada (50)
  • India (200)
  • Malaysia (100)
  • New Zealand (50)
  • Philippines (200)
  • Singapore (100)
  • UK (500)
  • USA (50)
  • Fieldwork: October 2016

See summary of survey findings below.

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Lead contact for survey design, project management and data reporting.