Tracker survey shows Consumers Cut Back on Groceries in UK and USA due to Inflation
Tracking survey shows the growing pressure of inflation on grocery purchases
Tracking survey shows the growing pressure of inflation on grocery purchases
SurveyGoo Tracker Survey shows increasing sensitivity to inflation for Groceries
As inflation continues to impact the price of groceries in the UK and USA, our tracker survey, conducted with Food PR agency, Ingredient Communications, indicates consumers are cutting back on groceries. Our survey, first conduced in November 2021, was respected a year later.
Survey Finding Highlights
The survey found that 28.8% of respondents in the UK stopped buying a food or beverage in the previous three months, due to an increase in price. This was almost double the figure recorded 10 months earlier (16.1%). It also found that nearly half of respondents (46.6%) had purchased a product less often, compared with 35.2% previously. More than half (53.4%) said they had to switch to a cheaper brand, compared with 37.3% the year before in the UK.
The survey was conducted in the UK and USA. The results below show the UK data of 500 consumers polled in December 2021 and October 2022.
Key Findings
See summary results of the UK data: 2021 - 2022