UK Consumer Attitudes to Fast Fashion

UK Consumer Attitudes to Fast Fashion

43% try to avoid fast fashion

43% in our survey in the UK said they try to avoid fast fashion

This in depth UK survey of consumer trends in fashion, explored a range of topics from fashion influence, spend, sourcing and fast fashion.

Survey Sample

  • UK (1000)
  • Fieldwork: April 2020

Key Findings

  • 26% don't know what fast fashion is
  • 38% spend less than £10 on fashion each month
  • Average spend on fashion is £37.30 per month
  • 48% of 16-24 year olds say social media is a strong influence on fashion choices

See summary of survey findings below.

UK Consumer Attitudes to Fast Fashion

Lead contact for survey design, project management and data reporting.