ITV:

TV Quiz

Objectives of Survey

ITV commissioned Surveygoo to run a quiz among the general population in the UK to measure awareness and likeability of various public figures.

THE SURVEY

Methodology of Survey

Online survey presenting images of public figures. Respondents were required to indicate awareness, spell their names, provide a word association of each personality.

1000

UK population.

20 Images

Online

About ITV’s requirements

ITV had a specific need to run a quiz as part of one its TV shows about TV personalities.

www.itv.com

ITV

DATA ANALYSIS

Services

Data Tables

Raw data

Analysis

Calculations of knowledge and popularity index.

Outputs

Word clouds of image associations

Source: Surveygoo