Lycored:

Cheese Colour

Objectives of Survey

Lycored commissioned Surveygoo to explore the influence of colour on how consumers perceive the quality of cheese, and how it potentially impacts buyer behaviour.

THE SURVEY

A multi country survey requiring complex survey programming and statistical analysis techniques.

Methodology of Survey

Online survey presenting different colour combinations of hard cheeses. Respondents required to indicate interest and quality perceptions on a range of likeability measures.

1,000

Sample targeted among cheese likers.

500 per country

UK & USA

About Lycored

Lycored are a global provider of health ingredients and supplements and a leader in the research and development of carotenoid based products for over two decades.

www.lycored.com

Lycored

DATA ANALYSIS

Services

Data Tables

Analysis

Regression & Cluster Analysis

Outputs

Powerpoint Reports

Source: Surveygoo