Data used to be an occasional add on for PR practitioners. Tools for social listening, or measuring coverage have been used for some time, along with ad hoc "Survey Stories" or "PR Surveys". All of these tools are useful and continue to have a vital role. read more
But data is now being used more widely to help plan, create, execute and measure the impacts of PR campaigns. It's now increasingly necessary to use data as a core part of good PR practice. At SurveyGoo, we have a range of tools, techniques and experience that can help PR practitioners make PR objectives easier, and campaign performance better and more targeted.
Reasons for working with SurveyGoo
At SurveyGoo, we have developed a specialism for conducting research to help PR objectives, including content generation, PR Surveys, understanding target audiences, message testing, tracking surveys and studies to help with campaign ideation.
PR Surveys can be used by most organisations, from start ups and boutique brands to charities and established brands. We have 10 years of experience conducting credible, effective and affordable bespoke surveys allowing organisations of all sizes to benefit from PR surveys and other market research services.
How SurveyGoo can Help
Think of us as a delivery partner. We offer various levels of support from implementing ready-to-go PR surveys to design and media outreach, to being your research partner for ideation and campaign planning. Our mission is to offer research options that are genuinely affordable for a range of projects and budgets, without compromising on quality.
A survey designed to gather insight and data for the purpose of generating or informing content for a PR Campaign or Data Story.
A well designed PR Survey has the potential to shape opinions, underpin a campaign or advance the key messages of a brand.
Explore how audiences behave, think and understand ideas, brands or messages. Get qualitative insight to help shape ideas, campaigns or client pitches.
Data generated from PR surveys have to be credible and distinctive to stand out and get noticed. Verbatim feedback and vox pops add a human dimension to data.
Bespoke surveys to measure attitudes or behaviour overtime can form the core of a content plan in its own right or can be part of a pre and post impact assessment of a campaign.