Insight to Support PR
Use Data to Create and Run Better PR Campaigns
Affordable, Flexible, Objective Data for PR Planning & Campaigns.
Why PRs Need Data
Data used to be an occasional add on for PR practitioners. Tools for social listening, or measuring coverage have been used for some time, along with ad hoc "Survey Stories" or "PR Surveys". All of these tools are useful and continue to have a vital role.
But data is now being used more widely to help plan, create, execute and measure the impacts of PR campaigns. It's now increasingly necessary to use data as a core part of good PR practice. At SurveyGoo, we have a range of tools, techniques and experience that can help PR practitioners make PR objectives easier, and campaign performance better and more targeted.
Reasons for working with SurveyGoo
At SurveyGoo, we have developed a specialism for conducting research to help PR objectives, including content generation, PR Surveys, understanding target audiences, message testing, tracking surveys and studies to help with campaign ideation.
PR Surveys can be used by most organisations, from start ups and boutique brands to charities and established brands. We have 10 years of experience conducting credible, effective and affordable bespoke surveys allowing organisations of all sizes to benefit from PR surveys and other market research services.
How SurveyGoo can Help
Think of us as a delivery partner. We offer various levels of support from implementing ready-to-go PR surveys to design and media outreach, to being your research partner for ideation and campaign planning. Our mission is to offer research options that are genuinely affordable for a range of projects and budgets, without compromising on quality.
Data and Research for PR
Generate Content with PR Surveys
A survey designed to gather insight and data for the purpose of generating or informing PR content.
A well designed PR survey has the potential to shape opinions, underpin a campaign or advance the key messages of a brand.
Explore Issues with Qualitative Research
Explore how audiences behave, think and understand ideas, brands or messages. Get qualitative insight to help shape ideas, campaigns or client pitches.
Get Vox Pops and Video Feedback
Data generated from PR surveys have to be credible and distinctive to stand out from the crowds and get noticed.
Tracking and Impact Assessment
Bespoke surveys to measure attitudes or behaviour overtime can form the core of a content plan in its own right or can be part of a pre and post impact assessment of a campaign.
We understand the Needs of PR and Marketing users of research
SurveyGoo know the needs and requirements of people working in marketing, PR and Digital content. Our understanding of your research needs have underpinned our approach and our solutions to deliver, polls and bespoke surveys. From small scale polls to large multi country studies, we offer flexibility and value to suit a range ofprojects and budget.
Generate Unique Content and Drive Headlines
with SurveyGoo PR Surveys
Hosting
Have a survey ready to go? Host the survey with us, reach your target demographic and get easy to use reports.
Audiences
Audience targeting included, from UK nationally representative, niche, hard to reach, b2b and international audiences.
Add Ons
Get help for the services you need, including question and campaign design, data visualisation, press releases and media placement.
Our team of experienced, well-informed communications and insight specialists, offer an end to end service that includes a simple "run my survey" option for clients that have a ready-to-go survey and need help hosting the survey with our engaged survey panels, through to full service PR survey consultancy which includes campaign formulation, question design and assistance with securing media coverage.
In the last 12 months we have delivered campaigns that have generated front page stories, often in excess of 200 pieces of real media coverage, and have helped shape policy.
We help Agencies and Clientside PRs
In House PR
We work with in house PR teams either in conjunction with their agencies or directly with the inhouse team.
Big & Small PR Agencies
We work with in house PR teams either in conjunction with their agencies or directly with the inhouse team.
From Charities to Automotive
We have wide experience of business sectors including automotive, food, education, tech, property, start ups and charities.
B2B, Consumer & International
We cover B2B and Consumer PR surveys, in the UK, international and big mulit-country surveys.
Who we've worked with
We work with PR agencies, independents and directly with brands
A simple, yet effective four step process
Discovery, Survey Design, Collection and Reporting Process
01. Discovery
Understand your needs, objectives and service levels required.
02. Design
Question design and/or survey creation in our polling platform.
03. Collect
We connect the survey to our engaged panels via our polling platform.
04. Report
Analyse the data, produce easy to read reports highlighting key insights.
PR Survey Price Plans
Lite
6-9 questions 1,000 completes
Typical costs, price will vary depending on your requirements
SurveyGoo PR Survey Services include a choice of options from campaign design and survey design through to data visualisation, writing press releases and media placement.
Standard
10 questions 2,000 completes
Typical costs, price will vary depending on your requirements
SurveyGoo PR Survey Services include a choice of options from campaign design and survey design through to data visualisation, writing press releases and media placement.
Premium
14-15 questions 1,000 completes
Typical costs, price will vary depending on your requirements
SurveyGoo PR Survey Services include a choice of options from campaign design and survey design through to data visualisation, writing press releases and media placement.
