Market Research Services
Bespoke market research consultancy services. Meet your market research objectives to fit your timescales and budget.
A Suite of Market Research Techniques
SurveyGoo offer a range of market research services using qualitative and quantitative research techniques.
Online Quantitative Research
Survey Panels - Survey Scripting
Conduct large or targeted quantitative research studies with audiences in the UK or internationally. Understand public opinion, measure consumer need or brand awareness. Our in house tools provide a streamlined process for survey design, data capture and reporting.
Online Qualitative Research
Depth interviews - Semi Qual - Groups & Vox Pops
Qualitative research offers depth of understanding, the ability to uncover and explore issues. Test messages, adverts and products. Develop concepts and campaigns. We use a range of online qualitative research tools and techniques.
Conjoint research
Online Conjoint
Conjoint analysis is used to understand how people make choices between products or services, and what combination of features people like and are prepared to pay for. It is a powerful technique for product concept development or evaluation. SurveyGoo use Choice Based Conjoint.
MaxDiff
Maximum Difference Scaling
Another technique used in online quantitative research to test market perceptions of product concepts is MaxDiff. The technique is suited to understanding the relative importance of attribute importance and conducted online.
NPS
Net Promoter Score
A technique originally developed by Bain & Company and Satmetrix, to provide a quick headline indicator of brand performance. NPS is widely used and suited to large scale surveys online.
Pricing
Pricing Research Techniques
Pricing research for established and new products. We use a range of techniques including Gabor Granger, Max Diff and Conjoint.
A simple process to deliver insight
Our approach to designing a bespoke market research project is based on a 4 step process.
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1. Discovery Phase
Understand the organisation and its research objectives.
2. Research Design
Agree a practical and affordable plan to collect the right metrics to answer the information objectives.
3. Data Collection
Conduct a survey to collect relevant market, public or customer feedback.
4. Analyse & Report
Analyse and report data in easy to use formats, that highlight key information objectives.
Case Studies
Good experience
We needed a simple survey conducted quickly.
The service is quick and efficient
Their clear and concise data plays a significant role in our reports.
Very happy with their professional conduct
The survey was high quality and we will user them again.
Get in touch to get a
free consultation
Have a project in mind, or want to get more information about our services? Please get in touch.
