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Overview
SurveyGoo conducted a targeted survey in China among buyers of milk formula. The survey provided insight to support growth plans for a ingredients company, and was undertaken in partnership with Ingredient Communicantions, the specialist ingredients PR agency.
Food & Ingredients: Organic Milk Formula in China
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2018
Our Approach
We conducted a survey targeting buyers of formula milk in Tier 1 and Tier 2 cities in China among higher earning parents.
Translations
Full translation of the survey set up in Mandarin.
China
Sample of 250 buyers of formula milk in Tier 1 and 2 cities, higher incomes.
Research Objectives
Understand brand awareness of formula milk and attitudes to organic products.
Results
The survey provided insight which would also underpin content generation and awareness building among buyers and makers of Formula milk in China.
Data Tables
Summary Charts
Topline Report
Richard Clarke
Director
Clear pricing, great value-for-money, fast turnaround of projects and meaningful results.