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Polls & Research

Read our latest articles and guides on practical issues around conducting and reporting online polls and market research.

Our Latest Articles

ARTICLE

Omnibus Surveys

Demystifying the Omnibus Survey

Understanding the Omnibus Survey, it’s purpose, benefits, and why you should use them.

Find out more

ARTICLE

Data for Digital PR

Using data for Digital PR Campaigns

Find out how to use Survey Data as part of wider digital pr techniques.

Find out more

GUIDE

Survey Driven Content

Using Surveys to generate Unique Content

The key steps to achieve survey based content.

Find out more

ARTICLE

Market Research

Market Research to Support Business Growth

Exploring how market research help businesses gain insight and growth.

Find out more

ARTICLE

Opinion Polls

Harnessing the Power of Opinion Polls

Four advantages of Online Polls.

Find out more

ARTICLE

Data Driven Strategies

The Power of Data Driven Strategies

Overview of data content marketing strategies.

Find out more

ARTICLE

Research Consultants

Benefits of Using a Market Research Consultant

Should you do your own research or hire a Market Research specialist.

Find out more

ARTICLE

Statistical Weighting

Use of Weighting to improve representation

Introduction to weighting: part one.

Find out more

ARTICLE

RIM Weighting

Use of RIM Weighting

Introduction to weighting: part two.

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ARTICLE

PR Surveys

Using PR Surveys for Better Campaigns

Generate content, headlines and talking points using PR Surveys.

Find out more

ARTICLE

Consultants Vs DIY Research

The Dangers of DIY Research

Why market research consultants are important.

Find out more

ARTICLE

Questionnaire Design

Principles of Engaging and Responsive Surveys

Ideas for making questionnaires engaging.

Find out more

GUIDE

Population Representation

The Importance of Nationally Representative Samples

What is a nationally representative sample and why we use them.

Find out more

GUIDE

Data Tables

Data Tables - The Basics of Data Reporting

Cross Tabulations and Data Tables have long been the core of Data Reporting.

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GUIDE

Survey Panel Live

GooPoll panel is live

SurveyGoo’s new panel is live..

Find out more

Need Help specifying your project?

If you have a survey ready to go, need to discuss methodology or cost options, we are here to provide free, impartial support.

Get Started Now

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Our Latest Articles

ARTICLE

Omnibus Surveys

Demystifying the Omnibus SurveyUnderstanding the Omnibus Survey, it’s purpose, benefits, and why you should use them.

ARTICLE

Data for Digital PR

Using data for Digital PR CampaignsFind out how to use Survey Data as part of wider digital pr techniques.

GUIDE

Survey Driven Content

Using Surveys to generate Unique ContentThe key steps to achieve survey based content.

ARTICLE

Market Research

Market Research to Support Business GrowthExploring how market research help businesses gain insight and growth.

ARTICLE

Opinion Polls

Harnessing the Power of Opinion PollsFour advantages of Online Polls.

ARTICLE

Data Driven Strategies

The Power of Data Driven StrategiesOverview of data content marketing strategies.

ARTICLE

Research Consultants

Benefits of Using a Market Research ConsultantShould you do your own research or hire a Market Research specialist.

ARTICLE

Statistical Weighting

Use of Weighting to improve representationIntroduction to weighting: part one.

ARTICLE

RIM Weighting

Use of RIM WeightingIntroduction to weighting: part two.

ARTICLE

PR Surveys

Using PR Surveys for Better CampaignsGenerate content, headlines and talking points using PR Surveys.

ARTICLE

Consultants Vs DIY Research

The Dangers of DIY ResearchWhy market research consultants are important.

ARTICLE

Questionnaire Design

Principles of Engaging and Responsive SurveysIdeas for making questionnaires engaging.

GUIDE

Population Representation

The Importance of Nationally Representative SamplesWhat is a nationally representative sample and why we use them.

GUIDE

Data Tables

Data Tables - The Basics of Data ReportingCross Tabulations and Data Tables have long been the core of Data Reporting.

GUIDE

Survey Panel Live

GooPoll panel is liveSurveyGoo’s new panel is live..

Need Help specifying your project?

If you have a survey ready to go, need to discuss methodology or cost options, we are here to provide free, impartial support.

Demystifying the Omnibus Survey

Understanding the Omnibus Survey, it’s purpose, benefits, and why you should use them.

Using data for Digital PR Campaigns

Find out how to use Survey Data as part of wider digital pr techniques.

Using Surveys to generate Unique Content

The key steps to achieve survey based content.

Market Research to Support Business Growth

Exploring how market research help businesses gain insight and growth.

Harnessing the Power of Opinion Polls

Four advantages of Online Polls.

The Power of Data Driven Strategies

Overview of data content marketing strategies.

Benefits of Using a Market Research Consultant

Should you do your own research or hire a Market Research specialist.

Use of Weighting to improve representation

Introduction to weighting: part one.

Use of RIM Weighting

Introduction to weighting: part two.

Using PR Surveys for Better Campaigns

Generate content, headlines and talking points using PR Surveys.

The Dangers of DIY Research

Why market research consultants are important.

Principles of Engaging and Responsive Surveys

Ideas for making questionnaires engaging.

The Importance of Nationally Representative Samples

What is a nationally representative sample and why we use them.

Data Tables - The Basics of Data Reporting

Cross Tabulations and Data Tables have long been the core of Data Reporting.

GooPoll panel is live

SurveyGoo’s new panel is live..