— Articles & Guides

Articles & Guides about Polls and Market Research

Read our latest blogs and articles on practical issues around conducting and reporting online polls and market research.

Overview of Omnibus surveys
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Overview of Omnibus Surveys

Understanding the Omnibus Survey, it's Purpose, Benefits and Why You Should Use Them

We all know the power, utility and need to collect market research and public opinion insights. The old expression data is king is just as relevant today! In this fast-paced and ever-evolving field, one survey method has stood the test of time - the omnibus ...

digital pr
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Digital PR

Using Survey Data for Digital PR

Introduction to Digital PR

In the ever-evolving world of digital marketing, public relations (PR) has taken a new form - digital PR. And in this era of information overload, businesses need to stand out from their competition by delivering targeted and relevant messages to their audience. ...

survey data content
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Survey Driven Content

Using Surveys to Generate Unique Content

Survey-based content has become a powerful tool for businesses and content creators to gather insights, engage audiences, and provide valuable information. Crafting exceptional survey-based content requires careful planning, strategic execution, and effective analysis.

This blog will explore ...

market research
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Why Use Market Research

In the competitive landscape of the UK market, businesses face numerous challenges in their quest for growth and success. Market research services have emerged as indispensable tools that provide valuable insights to guide strategic decision-making.

In this blog, we will explore what market research services entail, how they ...

opinion polls
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Opinion Polls

Four Advantages of Online Opinion Polls

In today's digital age, businesses and organisations have unprecedented access to valuable insights and opinions from their target audience. Online opinion polls have emerged as a dynamic tool for gathering data and understanding public sentiment.

This blog will explore the four key advantages ...

data content
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Data Content Marketing

Data Content Marketing Strategies

Data has emerged as a driving force behind effective marketing strategies in today's digital landscape. Data content marketing, a powerful approach that combines data analysis and content creation, has become a game-changer for businesses seeking to engage their audience, deliver targeted messages, and achieve ...

market research consultancy
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Market Research Consultants

Should you do your own research or hire a Market Research Specialist?

Market research is a critical aspect of any business looking to make informed decisions about their products or services. It involves collecting and analysing data on market trends, consumer behaviour, and competitor strategies to identify opportunities for growth and ...

weighting techniques
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Sample Weighting

Introduction to Population Weighting: Part One

Have you ever wondered how we get a clear picture of national opinions, or what a nationally representative survey sample is? With so many voices and perspectives, it can be challenging to accurately represent what the majority of people really think. But where you aware that statistical weighting ...

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