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Overview
SurveyGoo were asked by health ingredients company, Lycored, to undertake a survey of consumer perceptions of colour and how it impacts how consumers choose hard cheeses.
Food & Ingredients: Colour Experiences
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2018
Our Approach
We conducted a buyer preference survey which tested the effect of colour perceptions on choice.
UK & USA Survey
1000 completes with consumers of hard cheeses in UK and USA.
Consumer Choice
The survey offered combinations of cheese colour and measured perceptions of likability and quality.
Statistical techniques
Techniques used included regression and cluster analysis to model consumer preference.
Results
Support included question design, delivering a detailed survey of 1000 consumers in UK and USA and included a technique to measure the impact of colour on consumer choice.