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Overview
SurveyGoo was asked by ingredients company, Palsgaard, to undertake a consumer market evaluation of the market for margarine in Sub sarahan Africa. The survey was designed to examine shopper behaviour, buyer selection and interest in a new product for the market.
Food & Ingredients: Margarine Market in Africa
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2022
Our Approach
We conducted a survey with consumers in Sub Sahara Africa to explore behaviour, brand awareness and test a new product for margarine.
International Survey
Survey in Kenya, Nigeria, South Africa and Zimbabwe.
Sample Size
100 per country with people who regularly buy margarine.
Product & Market Review
Review of shopper behaviour, how margarine is used and stored, brand awareness and tested a new product concept.
Results
Support included question review, hosting, sampling, analysis and reporting.