SURVEY & POLL RESULTS
Gilette Survey
Survey of perceptions of “best man he can be” ad campaign conducted by SurveyGoo in 2019.
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Summary
The poll, conducted in January 2019, was run among a nationally representative sample of 2,000 people in the UK.
If you want to read more about this survey and its implications, please read our blog, 'Gillette's Closest Shave'
Key Highlights
- High awareness of the campaign
- Overall the ad campaign is well received
- Social messages are generally approved of
- The ad appeared to have a positive effect on purchase intentions
- Low awareness of the term "toxic masculinity"
- People think term "toxic masculinity" is a fair term
- People are not offered by the term "toxic masculinity"
Results: Key Findings
See summary of survey findings below: