SURVEY & POLL RESULTS
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Three quarters are willing to pay extra for ingredients they recognise..
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Summary
This survey takes a look at consumer trust in ingredients and its impact on consumer interest in food products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.
Survey Sample
International sample of 1,300 Australia (50) Canada (50) India (200) Malaysia (100) New Zealand (50) Philippines (200) Singapore (100) UK (500) USA (50)
Fieldwork: October 2016.
Results: Key Findings
See the Summary results of the findings below.