SURVEY & POLL RESULTS
Food Ingredients
One-third of consumers are less likely to buy a product with at least one ingredient they do not recognise.
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Summary
This survey takes a look at the impact of recognised and unrecognised ingredients on consumer interest in food products. The survey was undertaken with our partners, specialist PR agency, Ingredient Communications.
Survey Sample USA (500) UK (500) Fieldwork: September 2020
Highlights of the Survey Results
Key survey findings were:
- 19% always recognise ingredients on the pack
- 36% will pay more if they recognise all ingredients
- 81% think a label with natural ingredients is appealing
Results: Key Findings
See the key results from our poll: